With growing press attention on Goyim TV, the anti-Semitic website co-founded by a Petaluma man linked to an ongoing national flyer campaign, a hot yoga studio in Berkeley announced on Saturday that it had fired one of its most popular instructors due to its relationship with Goyim TV. co-founder Jon Minadeo, Jr.
Kelly Johnson, Minadeo’s girlfriend, according to the yoga studio, “is no longer associated with Yoga Hell Petaluma or Hella Yoga Berkeley,” the company wrote in an email sent to thousands of customers at 2:45 p.m. “We strongly believe in diversity and inclusion,” the email reads, continuing to charge that “Kelly appears to share Jon’s beliefs” and “helped him in his hate business.”
“We were devastated to discover that someone so close to us could be so far removed from our values,” the statement read.
Goyim TV is an anti-Semitic video-sharing website that hosts a number of independent streamers. Its mission is to spread propaganda defaming the Jews; its “About” page says it’s for “Naming the JEW”, “Goy Power” and “Empowering Jewish Namers”, or people who publicly “explain” Jews or identify what Goyim TV considers control infamous jew on world events.
Until two months ago, Minadeo, who has more than 3,000 subscribers, hosted a four-hour show on Goyim TV several times a week under his online handle “Handsome Truth”. He conveyed obscene insults and a host of conspiracies, attempting to convince viewers and others with whom he would video chat online that, for example, Jews were responsible for 9/11, that they spread disease, that they moleste children, that they “want a race war” in the United States, and much more.
Minadeo and a group called the Goyim Defense League engaged in eye-catching propaganda displays in real life, such as hanging a banner that read “Fuck the Jews“over a highway overpass in Austin, Texas in October, or touring around Florida in a white van in May 2021 covered with swastikas and statements such as “Jews are sodomites”. Last week, “hundreds” of Goyim TV flyers blaming Jews for the pandemic were found in Berkeley, while others were left in Marin County, the Palo Alto area and San Francisco.
Hell Yoga and Hella Yoga were founded by Jeff Renfro, a Jewish businessman and fitness enthusiast whose father, Ed Renfro, was a famous cartoonist who gave the studios their distinctive look. Companies mix yoga and fitness in a nightclub vibe, offering hot pilates, a hybrid class called “Bikyasa” that combines Bikram (hot yoga) and Vinyasa, and “Bikram Beats,” a class that combines hot yoga and music .
Renfro also owns Funky Door Yoga in Berkeley, a popular studio that had up to 500 clients a day before the pandemic, Jeff Renfro said.
In the roughly six years Johnson worked for Renfro, they developed a close relationship and she became one of his most trusted employees, he told J. He knew her boyfriend Minadeo, who often visited the studio, had “extreme” views. But when he found out what they were, it was a shock.
“I thought he was into QAnon,” or something like that, Renfro said.
In late 2021, Renfro said he noticed a change in Johnson, that “bigoted” comments were coming out of his mouth, about the Black Lives Matter protests. He alleges she made a comment about sitting next to “smelly Jews” on a plane. He wasn’t sure what to make of her comments, but suspected Minadeo was influencing him, he said, and gave him the benefit of the doubt because of their longtime business relationship and friendship.
About two months ago, Renfro finally decided to Google Jon Minadeo. He found a host of reports about him, including in J., and discovered the Goyim TV website.
“I can’t find the words to tell you how serious this is,” Renfro said. As a Jew, it’s as if he “calls me a dirty kike, a bad kike. And that I should be killed.
Around the time he Googled Minadeo, Renfro said he found evidence that Johnson helped Minadeo complete paperwork for her boyfriend’s LLC, Goyim TV LLC, on his work computer. Minadeo formed the business entity last year. Renfro also alleged that Johnson helped Minadeo improve its livestream technology.
Johnson did not immediately respond to a phone call Saturday seeking comment.
Renfro said he contacted “every Jewish organization he could think of,” including the Anti-Defamation League and this publication, when he heard about Goyim TV. He continues to work with ADL, which closely follows Goyim TV.
Renfro and his wife and business partner Lynn Whitlow said they would donate to the Auschwitz Memorial Fund from profits from the Berkeley studio.
Renfro pointed out that Johnson’s dismissal represented an ugly end to an important business and personal relationship. Johnson started as a receptionist and worked her way up to become an instructor. Eventually, she, Renfro, and Whitlow became business partners.
“He’s a very valuable member of our team,” Renfro said, adding that she was “like a sister” to him.
“I told him I was Jewish, I explained to him that my mother was Jewish,” he said. “It’s something that’s wrong no matter how good friends we are. It trumps our friendship.